GeoWeb’s first Business Issues Panel brings together a panel of experts in executive business issues, technology, and standards to discuss the impact new applications, the availability and accessibility of data, and the GeoWeb infrastructure have on the ability to solve such pressing business problems as finding new customers, increasing productivity, better financial management, developing better products, becoming more competitive, developing more efficient and safer operations, increasing speed to market, and improving internal and external communications. Find out how the GeoWeb infrastructure creates new business opportunities and new business models. Find out the business questions and answers you need to implement location solutions into your business—what data? Where’s the data? When is interoperability an issue? What’s the ROI?

This panel will be moderated by Natasha Léger, Editor of LBx Journal, the new multi-media resource for location intelligence exclusively focused on translating geospatial applications in the language of business for business professionals interested in exploring the location dimension of business. Panelists are Craig Bachmann, ITF Advisors; Clemens Portele, Interactive Instruments; Sean Gorman, FortiusOne; Sam Solt, Clear Path Labs. Each panelist will tackle a different business issue.

Sean Gorman, CEO of FortiusOne will be talking about how to harness the deluge of data emerging from location aware devices, dynamic feeds, sensors, web services, enterprise warehouses and the public domain to provide business insight. It is the convergence of enterprise data with the “Web of Things” (Web connected locationally aware devices) and web-based GIS that increases the business intelligence value of internal and external data.

For instance this map of Brightkite (social networking data from a location enabled mobile device) check-ins and Starbucks locations:

http://maker.geocommons.com/maps/5825

You can now track the proximity of mobile customer activity to retail locations and also crawl to see if they are talking about coffee or the brand. Traditional demographics could also be added to the map to look at correlations with a target market segment.

The same way we have dashboards (Google Analytics and Omniture) to map web traffic to our sites we’ll have personal dashboards to map our mobile application patterns. Whether those are your patterns, your customer’s patterns or potential customer’s patterns.

Specific to Vancouver GeoCommons has a map of TransLink Sky train usage

http://maker.geocommons.com/maps/6552

Vancouver carbon emissions compared to the rest of Canada

http://maker.geocommons.com/maps/6553

Lastly an article the Vancouver Sun ran this year where they used GeoIQ to map out parking tickets in Vancouver then contributed the data to the public domain.

http://www.vancouversun.com/news/most-ticketed-areas.html

Find out more at the panel session about this search-based approach to location intelligence can help identify new revenue growth, what FortiusOne calls visual intelligence.